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SEO, GEO & AEO Mastery: The Complete Guide to Search & AI Optimization
A complete, self-paced, project-based online course taking learners from absolute beginner to advanced practitioner in Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
86 Chapters
86 Pages
86 Hours
Course Overview
This self-paced, project-based program takes you from foundational search concepts to an advanced, AI-era SEO + GEO + AEO strategy across 19 core modules, a capstone project, ready-to-use resource templates, and a final certification exam.
Curriculum
Lesson 1.1 — What Is SEO and Why It Matters
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5 min
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Lesson 1.2 — The Evolution of Search: From Keywords to AI Answers
5 min
Lesson 1.3 — SERPs, Organic vs. Paid, and Search Intent
5 min
Lesson 1.4 — Zero-Click Search, Featured Snippets & Knowledge Panels
5 min
Lesson 1.5 — SEO vs. GEO vs. AEO: A Complete Comparison
5 min
Module 1 Review, Quiz & Assignment
10 min
Lesson 2.1 — Crawling: How Search Engines Discover Pages
5 min
Lesson 2.2 — Indexing: Canonicals, Noindex, and Duplicate Content
5 min
Lesson 2.3 — Ranking: Algorithms, Signals, and Search Intent
5 min
Lesson 2.4 — Semantic Search, Entities, and NLP in Modern Search
5 min
Lesson 2.5 — The Complete Search Journey
5 min
Module 2 Review, Quiz & Assignment
10 min
Lesson 3.1 — Keyword Types: A Complete Taxonomy
5 min
Lesson 3.2 — Evaluating Keywords: Volume, Difficulty, Intent & Value
5 min
Lesson 3.3 — The Professional Keyword Research Workflow
5 min
Lesson 3.4 — Complete Keyword Research Case Study
5 min
Module 3 Review, Quiz & Assignment
10 min
Lesson 4.1 — Search Intent, Quality & Helpful Content
5 min
Lesson 4.2 — Topical Authority, Pillar Pages & Topic Clusters
5 min
Lesson 4.3 — Content Freshness, Formats & Content Calendars
5 min
Module 4 Review, Quiz & Assignment
10 min
Lesson 5.1 — SEO Titles & Meta Descriptions
5 min
Lesson 5.2 — Heading Hierarchy, URLs & Content Structure
5 min
Lesson 5.3 — Image Optimization, Alt Text & Anchor Text
5 min
Lesson 5.4 — Before/After: A Complete On-Page Optimization Example
5 min
Module 5 Review, Quiz & Assignment
10 min
Lesson 6.1 — Website Architecture, Crawlability & Indexability
5 min
Lesson 6.2 — Redirects, Error Handling & Canonicalization
5 min
Lesson 6.3 — HTTPS, Mobile Optimization & Page Speed (Core Web Vitals)
5 min
Lesson 6.4 — JavaScript SEO & Rendering
5 min
Lesson 6.5 — Duplicate Content, Pagination, International SEO & URL Parameters
5 min
Module 6 Review, Quiz & Assignment
10 min
Lesson 7.1 — Website Hierarchy, Navigation & Breadcrumbs
5 min
Lesson 7.2 — Internal Linking Strategy: Contextual Links, Anchor Text & Orphan Pages
5 min
Lesson 7.3 — Silo Structures & Hub-and-Spoke Architecture
5 min
Lesson 7.4 — Practical Architecture Examples: Blog, E-commerce, SaaS & Learning Platform
5 min
Module 7 Review, Quiz & Assignment
10 min
Lesson 8.1 — What Backlinks Are and Why They Matter
5 min
Lesson 8.2 — Sustainable Link-Earning Strategies
5 min
Lesson 8.3 — Link Spam, Penalties & Toxic Backlink Myths
5 min
Module 8 Review, Quiz & Assignment
10 min
Lesson 9.1 — Google Business Profile & NAP Consistency
5 min
Lesson 9.2 — Reviews, Local Landing Pages & Local Link Building
5 min
Lesson 9.3 — Complete Local SEO Strategy Case Study
5 min
Module 9 Review, Quiz & Assignment
10 min
Lesson 10.1 — What Is Structured Data? Schema.org & JSON-LD
5 min
Lesson 10.2 — Entities, Entity Relationships & Knowledge Graphs
5 min
Lesson 10.3 — Practical Schema Implementation: 9 Core Types
5 min
Module 10 Review, Quiz & Assignment
10 min
Lesson 11.1 — Google Search Console Fundamentals
5 min
Lesson 11.2 — Google Analytics: Organic Traffic, Engagement & Conversions
5 min
Lesson 11.3 — Building an SEO KPI Dashboard
5 min
Module 11 Review, Quiz & Assignment
10 min
Lesson 12.1 — What Is GEO and Why Is It Emerging?
5 min
Lesson 12.2 — AI-Powered Search, RAG & the Search-AI Convergence
5 min
Lesson 12.3 — Ranking a Page vs. Being Referenced by an AI Answer
5 min
Module 12 Review, Quiz & Assignment
10 min
Lesson 13.1 — Writing for Machine Understanding: Clarity, Entities & Structure
5 min
Lesson 13.2 — Credibility Signals: Authorship, Sources & Original Research
5 min
Lesson 13.3 — GEO Content Checklist & Honest Limitations
5 min
Module 13 Review, Quiz & Assignment
10 min
Lesson 14.1 — Answer Engines, Question-Based & Conversational Search
5 min
Lesson 14.2 — Optimizing for Common Question Patterns
5 min
Lesson 14.3 — The Answer Structure Framework: Direct Answer → Explanation → Evidence → Examples → Related Questions
5 min
Module 14 Review, Quiz & Assignment
10 min
Lesson 15.1 — Mapping SEO, GEO & AEO Optimization Targets
5 min
Lesson 15.2 — The Unified Content Framework
5 min
Module 15 Review, Quiz & Assignment
10 min
Lesson 16.1 — Where AI Can Responsibly Assist SEO Work
5 min
Lesson 16.2 — Risks: Hallucination, Generic Content & Over-Automation
5 min
Lesson 16.3 — Building a Practical AI-Assisted SEO Workflow
5 min
Module 16 Review, Quiz & Assignment
10 min
Lesson 17.1 — Audit Methodology & Scoring System
5 min
Lesson 17.2 — Complete Audit Checklist by Category
5 min
Lesson 17.3 — Producing a Professional Audit Report
5 min
Module 17 Review, Quiz & Assignment
10 min
Lesson 18.1 — Capstone Project Overview & Requirements
5 min
Lesson 18.2 — The 90-Day Implementation Plan
5 min
Module 18 Review, Quiz & Assignment
10 min
Course Resources & Templates
10 min
Lesson 20.1 — Provisioning and Securing a VPS for an SEO-Ready Website
5 min
Lesson 20.2 — Configuring the Web Server: HTTPS, Redirects, Caching & Compression
5 min
Lesson 20.3 — Deploying robots.txt, XML Sitemaps, Structured Data & llms.txt at the Server Level
5 min
Lesson 20.4 — Full Google Search Console Setup, Verification & Ongoing Configuration
5 min
Module 20 Review, Quiz & Assignment
10 min
Final Certification Exam
15 min
What You'll Learn
- Explaining how search engines and AI answer systems work
- Performing professional keyword and search-intent research
- Architecting and technically optimizing a website for crawling and indexing
- Writing and structuring content that satisfies users, search engines, and AI systems
- Building sustainable authority through backlinks and brand signals
- Implementing structured data (Schema.org/JSON-LD)
- Measuring performance with Search Console, Analytics, and KPI dashboards
- Applying GEO techniques to increase the probability of AI citation
- Applying AEO techniques to win answer boxes, featured snippets, and voice/conversational answers
- Producing a complete, professional SEO + GEO + AEO audit and 90-day growth plan
Prerequisites
- Basic familiarity with using a website or blogging/CMS platform is helpful but not required.